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| Mahesh Sharma's announcement has also stalled the Incredible India campaign |
Narendra Modi has asked PMO to get a report on the controversial exit of Bollywood actor Aamir Khan from Incredible India campaign.
The Principal Secretary to the PM, Nripendra Mishra, called up Tourism Minister Mahesh Sharma on Thursday, and asked for a factual report on the developments, reports The Indian Express.
The matter was treated as urgent as Sharma was asked to file the report on the same day.
Sharma had contradicted his Ministry's statement that Aamir Khan continued as brand ambassador of Incredible India saying the contract with the actor had expired.
It later emerged that the contract, which had expired was with the advertising agency, McCann Worldgroup. There was no paperwork with Aamir Khan as he had worked free of cost on goodwill.
Sharma's announcement has also stalled the Incredible India campaign as it has effectively stopped the airing of four television commercials on ‘Atithi Devo Bhava’, which feature Aamir Khan.
It will take time to rope in the new brand ambassador, contract a new agency and then shoot the films with new concepts.
Modi is also not pleased Sharma has revived the intolerance talk in the media which has gained him bad publicity internationally.