 |
| Hymn for the Weekend video, shot in different parts of offers a heavy-dose of religion and enchantment |
.
January 30, 2016, NewsCrunch
A new Coldplay video shot in India featuring Beyonce and local star Sonam Kapoor was slammed by most Indians as clichéd on Saturday.
"Hymn for the Weekend" is the latest single from Coldplay’s seventh album 'A Head Full of Dreams'. It was lead singer Chris Martin’s idea to shoot the video inIndia to match country’s vibrant hues with the mystical undertones of the song.
The video, shot in different parts ofIndia , including Mumbai, offers a heavy-dose of religion and enchantment.
"Hymn for the Weekend" is the latest single from Coldplay’s seventh album 'A Head Full of Dreams'. It was lead singer Chris Martin’s idea to shoot the video in
The video, shot in different parts of
But the video did not go down well with the Indian fans who found it too stereotypical and exotic for their taste.
NDTV journalist Sreenivasan Jain called it clichéd. IBN Live counted 19 “exotic clichés” in the video which reinforce the way the West likes to look at
Even Beyonce’s appearance with henna on hands and in an ethnic outfit and jewellery was dismissed as jaded. Another gripe was on the cameo by Bollywood actress Sonam Kapoor, who has just a fleeting presence in the video.
Best tweets -Indian fans slam Coldplay video Hymn for the Weekend
What makes the vid. all the more #facepalm is that Coldplay spent time in India, hung out with some cool people. And then this drivel.— Sreenivasan Jain (@SreenivasanJain) January 30, 2016Seriously, don't get why people are so offended by Coldplay's Hymn. Nobody is trying to show you in bad light Indians. Get over yourselves!— Komal (@KomalCK) January 30, 2016Coldplay video shows Dharavi. These idiot Angrez show India as poor. They won't show India which is developing. pic.twitter.com/D5AnXj7HQ4— Rofl Baba (@roflbaba) January 30, 2016If a Coldplay video forms the basis of someone’s impression about India, then it’s on them. Not on you.— Overrated Outcast (@over_rated) January 30, 2016The Coldplay music video wasn’t supposed to be an advertisement for Indian tourism. Stop acting like it was.— Overrated Outcast (@over_rated) January 30, 2016Best Spin: Modi has saffronized India & even Coldplay can see only Hindu gods & customs in India (show some UPA era videos for comparison)— HistoricallyAccurate (@bwoyblunder) January 30, 2016The new Coldplay video: nothing you wouldn't see in an "Incredible India" ad. India trades on these stereotypes for tourism.— Bina Shah (@BinaShah) January 30, 2016Coldplay’s new video portrays India as the most colourful, exotic and tolerant country in the world. They deserve Padma Bhushan.— Anuradha (@anuradha_kush) January 30, 2016Hymn For The Weekend by @coldplay is like a musical version of Slumdog Millionaire but with White People & brown people in background— Bharat (@theravidarade) January 30, 2016Yusuf Pathan is at the crease longer than Sonam Kapoor was in the Coldplay video.— greatbong (@greatbong) January 30, 2016Is it just me or is the new Coldplay video every possible Indian stereotype crammed into 3 minutes ?— Mehak Sagar (@peachesnblush) January 30, 2016Coldplay's latest video depicts India in a rather typical 'Slumdog Millionaire' manner. And Sonam Kapoor is barely there for a second. Sigh— VISHAL (@VishalManve12) January 30, 2016