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| A Bihari techie group has set up a real time campaign monitoring system for the BJP. Representative photo only. Source:www.ocw. mit.edu |
Staff Correspondent, August 11, 2015, NewsCrunch
A group of Bihari techies based within India and abroad, have joined hands with the BJP to make its election campaign in the state high tech, a notch above what it did during the 2014 general elections.
While they prefer to be anonymous, one of them told the Economic Times that they wanted to break the stereotypical image of the Biharis.
"We are all working to get Bihari pride back," he said.
This tech group has worked over the last year to a devise a system to track BJP's election campaign.
As required by the BJP President Amit Shah, the tracking system had to factor in 3 lakh karyakartas and 243 GPS-fitted raths spread across 62,779 booths in 243 assembly constituencies.
The campaign control room has multiple large screens and an Android app which help the core team to keep a watchful eye on all aspects of the campaign.
The high tech gadgets in the raths as well as the relevant app-loaded Moto G smartphones provided to the field functionaries enable the core team to get real time information on a wide range of issues, from photos of crowd taken at predetermined angles to arrangements made for the meetings.
Technology had a major role in how PM Modi, during the 2014 elections, took lead over his rivals, by reaching out to the voters through social media as well as other traditional modes of advertising and campaigning.
Prashant Kishor, the man who drove this part of the campaign, however has broken off with the BJP and is at present with Nitish Kumar, to power the JD(U)campaign.
NewsCrunch had previously reported on how, following the elections, Prashant Kishor was sidelined by Modi and Amit Shah leading to his exit from the BJP.