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| In the Mahindra electric car e2o ad, Sanjay Mishra threatens to pull everything apart and in the process showcases the new state-of-the-art features of e2o (video below)- |
June 1, 2016, NewsCrunch
Mahindra has done an ad to sell its electric car e2o, using an out of the box idea, a fine script and a match winning performance by veteran Bollywood actor Sanjay Mishra.
It is an important ad which needed to convey that e2o, a spruced up Reva, overcomes the limitations of the original model - cramped space and basic features.
What better way than having an out of control hitchhiker Sanjay Mishra explore it part by part.
It 's Naveen Kasturia's girl friend's birthday and he is driving to the party. An overbearing Sanjay Mishra, whose scooter has broken down on a highway, gets in forcefully seeking a ride.
Once let loose inside, Sanjay Mishra threatens to pull everything apart and in the process showcases the new state-of-the-art features of e2o - ample leg room in the back seat, a navigation monitor which can make calls and so on.
An annoyed Naveen Kasturia throws him out, but has a change of heart, when he comes to know that the old man is a vet doctor, who was on his way to save the life of a cow.
The voice-over milks the feel-good sentiment that the ad builds up - Goodness is a choice you make. No wonder the video has gone viral.
The Mahindra e2o, previously REVA NXR, an electric hatchback, has a range of 120 km.