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| Bandeep Singh wanted to show Baba Ramdev as never seen before, an impossible task as the guru has been shot in all kids of poses and dresses. |
July 15, 2016, NewsCrunch
All viral photos, especially the ones that are not photoshopped have great stories, to tell.
Here is oneby India Today photographer Bandeep Singh on the Baba Ramdev photo, which went viral on Thursday.
Bandeep Singh had to shoot a photo for an India Today cover story on Patanjali’s sensational rise in FMCG business. Like most India Today covers, this was also recording history after it had well unfolded.
Bandeep Singh wanted to show Baba Ramdev as never seen before, an impossible task as the guru has been shot in all kids of poses and dresses.
His first thought was to put Baba Ramdev in sun glasses, which was fortunately turned down.
There were opportunities to shoot Baba Ramdev standing amidst heaps of cow dung or riding an old scooter in his farm, which he luckily passed.
The cover story almost had its photo when Baba Ramdev was made to sit on a on a forklift in the middle of rows of shelves in a warehouse of herbs.
Bandeep Singh had to shoot a photo for an India Today cover story on Patanjali’s sensational rise in FMCG business. Like most India Today covers, this was also recording history after it had well unfolded.
Bandeep Singh wanted to show Baba Ramdev as never seen before, an impossible task as the guru has been shot in all kids of poses and dresses.
His first thought was to put Baba Ramdev in sun glasses, which was fortunately turned down.
There were opportunities to shoot Baba Ramdev standing amidst heaps of cow dung or riding an old scooter in his farm, which he luckily passed.
The cover story almost had its photo when Baba Ramdev was made to sit on a on a forklift in the middle of rows of shelves in a warehouse of herbs.
On the way back, Bandeep Singh heard Baba Ramdev saying he was doing the "ulta" thing of being his own brand ambassador.
We are not sure what that meant, but for Bandeep Singh, it was bulb-lit-up moment.
He immediately connected it to another statement made by Baba Ramdev, claiming he would make all other FMCG companies do shirshasanaor stand on their head.
Bandeep Singh tried a variant of the idea on Baba Ramdev himself and we had our favourite India Today cover ever,
We are not sure what that meant, but for Bandeep Singh, it was bulb-lit-up moment.
He immediately connected it to another statement made by Baba Ramdev, claiming he would make all other FMCG companies do shirshasanaor stand on their head.
Bandeep Singh tried a variant of the idea on Baba Ramdev himself and we had our favourite India Today cover ever,