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| Last year, a Forbes report ranked major Indian celebrities by their earning power. And Rajinikanth was at the near bottom of the list... |
July 23, 2016, NewsCrunch
The opinion about Kabali is divided, but everyone agrees that whether it flops or clicks, brand Rajinikanth will continue to shine as before.
To understand the power behind Rajinikanth magic, you need to pay attention to the way he has conducted himself.
He has spent 42 years in films and has never endorsed a brand. And by doing that he has let go many opportunities to become substantially richer than he is now.
Last year, a Forbes report ranked major Indian celebrities by their earning power. And Rajinikanth was at the near bottom of the list, as other celebs riding on the endorsements were raking in the money.
Rajinikanth has never explained why he does not endorse. For his fans, he is a figure of devotion, a living deity. It would be unwise to try to exploit it politically.
His fans may not mind it, may even buy willingly any shoe or cola, Rajinikanth may plug for. But he is too decent a guy to do it.
The Hindustan Times spoke to a few marketing professionals to find out why Rajinikanth did not endorse brands.
One of them said, Rajinikanth is seen as God by his fans. “You don’t see God selling coke, do you?” he asked.