 |
| Smriti Irani asked her followers to tweet a photo of themselves in hand-loom cloth and tag five others, urging them to do the same. |
August 1, 2016, NewsCrunch
After a calibrated low-key start in her new demoted role, Textile Minister Smriti Irani is back to trending on Twitter.
And, without picking up a fight with any journalist or opposition politician.
She started a hashtag #IWearHandloom on Monday to mobilise support for Indian weavers.
Smriti Irani asked her followers to tweet a photo of themselves in hand-loom cloth and tag five others, urging them to do the same.
The idea worked and besides lots of pretty women and handsome men, well-known individuals from Virender Sehwag to Nirupama Rao Menon came out in support.
Smriti Irani seems to have got this idea from PM Modi, who had tried to kick off Swachch Bharat campaign by inviting select celebs to start cleaning up. The idea fizzled out after sometime and he stopped doing it.
#IWearHandloom: Textile Minister Smriti Irani trends again to promote handmade cloth
I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look & tag 5 people pic.twitter.com/1NOuueJ0mS— Smriti Z Irani (@smritiirani) August 1, 2016
Wearing Handloom makes u feel free&gives livelihood to our weavers— Virender Sehwag (@virendersehwag) August 1, 2016
Handloom pehno,ekdum Free Ho jaao!#IWearHandloompic.twitter.com/u3L2qfyL5o
Since childhood #IWearHandloom Silk Sarees. 🙏fellow citizens buy 🇮🇳 Weaves @smritiirani@narendramodi@TexMinIndiapic.twitter.com/6VbC3PSo7U— Gouri Shankar (@Gracious_Gouri) August 1, 2016
Wonderful initiative @smritiirani ji #IWearHandloom because it's one of the best representation of our culture pic.twitter.com/E0fQKuGxEM— Vijender Singh (@boxervijender) August 1, 2016
In the family. #IWearHandloom My granddaughter too! pic.twitter.com/pK4beSUQHd— Nirupama Rao (@NMenonRao) August 1, 2016
#IWearHandloom jackets because of its versatility.. be it Friday dressing(Pic1) at office or late night party(Pic2) pic.twitter.com/GjZnOYfP5Y— Basant Rai (@rai_basant) August 1, 2016
@smritiirani@TexMinIndia#IWearHandloom A quintessentially Bengali white n red bailou saree. I love my handloom !!! pic.twitter.com/VqLlSDkdz0— Maumita Paul (@Gastronomad_M) August 1, 2016
Khadi ka kurta #MyFavourite#IWearHandloom#MorePowerToIndianWeavers and @smritiiranipic.twitter.com/RVL4ybqoje— Nikhil Upadhyay (@nickhil91) August 1, 2016
— Rekha Gupta (@gupta_rekha) August 1, 2016
— Vaishnavi Palaparty (@vpalaparty) August 1, 2016
I Support Indian, He is wearing Hand Crafted Linen Kurta #IWearHandloom@smritiiranipic.twitter.com/8lf3bVHgWY— Rajput 3.0™ (@4mAkki) August 1, 2016
#IWearHandloom, this is Mysore silk saree. soft silk saree like butter. A great product from weavers of channapatna pic.twitter.com/R5Nkk5O82X— Sandhya Narayana (@NarayanaSandhya) August 1, 2016
My wife and me wearing muga silk at our marriage @smritiirani#IWearHandloompic.twitter.com/A4Mcqp3tvd— N Gohain (@nilutpal_gohain) August 1, 2016
— Arpita (@arpita_dg) August 1, 2016