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| Imagine hailing an Old cab and you see Narain Karthikeyan in the driver’s seat.- Video grab |
Staff correspondent, September 10, 2015, NewsCrunch
Ola cabs has released a promo video featuring Formula One driver Narain Karthikeyan.
Imagine hailing an Old cab and you see Narain Karthikeyan in the driver’s seat. He is also accompanied by Some Mathew, a self-anointed You Tube comedian.
It’s a missed opportunity. Customers are drawn from the same demography and their responses are too scripted to be real. So, what you get is a staged encounter, where a self-conscious Narain Karthikeyan gently steers the car with an uncomfortable smile.
It would have perhaps worked if Narain Karthikeyan had floored the gas pedal and spun the car around to drain the blood off the customers face.
That’s what Red Bull would have done.