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| Radhika Apte and Myntra Ad against discrimination of pregnant women in workplace is a winner (video below) |
December 5, 2015, NewsCrunch
Myntra's ad on empowering women, featuring Radhika Apte, sends out a powerful message against discrimination of pregnant women in workplace.
If you look at the stats on working Indian women, there is a definite pause when they get pregnant thanks to the unspoken corporate bias, which adds to their biological complexity.
Radhika Apte is an architect who is expecting. Her projects are being given away to a male colleague who is promoted as well. As Radhika Apte protests, her boss, also a woman, wants her to take it easy .
The sensitive ad takes a dramatic turn, which proves the boss horribly wrong as Radhika Apte decides it is time to speed up not slow down.
This is the second time Myntra is using a corporate ad to empower women. The first ad The Visit released a last year ago on a lesbian couple had also gone viral.
Myntra and Radhika Apte ad on pregnant women in workplace - The calling
Anouk's The Calling
A stunning blue jacket and an equally stunning response! Watch one bold woman's response to an issue that many Indian women face at their workplace. #BoldIsBeautiful
Posted by Myntra on Friday, December 4, 2015