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| The British Airways ad is part of a growing trend among international airlines to target Indian customers (video below) |
February 3, 2016, NewsCrunch
A new six-minute-long ad by British Airways has gone viral.
Said to be base on a true story, the ad is a skit that plays out with a long-winding melodrama.
A British flight attendant, Helena meets a senior citizen Anandi, who is flying back to
Both of them bond well and Anandi invites
Through the video the British Airways wants to make an emotional connect with
Directed by feature film director Neeraj Ghaywan, the ad skips TV and will release largely on digital along with outdoor and print.
It is part of a growing trend among international airlines to target Indian customers, who are becoming increasingly important.
A few months ago Lufthansa had planned a special make-a-wish promo during Diwali.
A few months ago Lufthansa had planned a special make-a-wish promo during Diwali.
Video review: Watch British Airways 'Fuelled by love' ad – over-the-top melodrama hits the mark (Watch video)
See how a British Airways crew member falls in love with India and forms a deep bond #fuelledbylove.British Airways, a...
Posted by punjabimohalla on Tuesday, February 2, 2016