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| The Swachh Bharat' went viral after New Delhi’s BJP MP Mahesh Giri shared it on his Facebook page (video below) |
May 4, 2016, NewsCrunch
An advertisement to create awareness PM Narendra Modi's pet initiative 'Swachh Bharat' takes a novel route – embeds the cleanliness message in a love story that has gone sour.
A couple break up and the man is seen in the video tearing up their photos.
But instead of throwing them on the ground he puts them in his pocket.
When the tearful woman wonders if he is saving them as memories, he retorts: “There is no dustbin here. Love can get dirty, but not my country.”
The ad is not official, shot by a Parul Katyal films. But it went viral after