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Video: Sanskari Tinder ad goes viral – right swiping now comes with parental approval

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Mom sits on the bed and sees a Tinder alert; encourages her daughter to right swipe it.
Yes, she knows what it means (video below)
May 11, 2016, NewsCrunch

Tinder seems to think that in the sanskaari land of India, it needs to compete with shaadi.com.

Gone is the youthful exuberance of launching into a relationship. In comes, parental approval for the right swipe.

A girl is getting ready to go out. Mom is super inquisitive, has comments on how to look good, and questions if she is going out with anyone.

Mom sits on the bed and sees a Tinder alert; encourages her daughter to right swipe it. Yes, she knows what it means.

The talk of parental approval makes a teenage dating app cringe-worthy, but Tinder seems to be convinced that this is the Indian formula for success.

Well, it seems to be connecting. The Tinder ad released on may 7 has crossed over 400,000 views in just four days.

Video: Sanskari Tinder ad goes viral – right swiping now comes with parental approval



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