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| A screenshot of New Balance video Baby Vs Dale Steyn |
A new commercial by New Balance shoes shows dreaded fast bowler Dale Steyn trying to match the fitness level of a toddler with three months walking experience and losing badly.
He spends a day mirroring the baby - eating and drinking what it does and then doing what it does.
The day starts with a nutritious breakfast - water egg and biscuit blended - and then it is time for action. Crawl around, walk, get down, get up, play with toys - essentially non-stop movement till it is nap time.
After an hour's of sleep the baby is ready for some serious action again - crawling, walking, getting up and down, with Steyn tailing it non-stop.
Towards the end of the day Steyn is so beat, he would rather take on the likes of Sachin Tendulkar than the baby. As he slumps on his couch, the baby is seen still pushing.
The video is adorable but the message is unmistakable. Keep pushing, be always in beta, keep evolving - juts like a baby.
Great concept, New Balance has pulled it off.