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| The boycott, which was on an overdrive for 2 or 3 days, took three forms - a vow not to buy on Snapeal, uninstall its app and downgrade it by giving it a one-star rating. |
The boycott, which was on an overdrive for 2 or 3 days, took three forms - a vow not to buy on Snapeal, uninstall its app and downgrade it by giving it a one-star rating.
So, how did the bhakt power damage Snapdeal?
The New Indian Express filed a report on 25 November, claiming that 85,000 people had uninstalled Snapdeal apps, nearly 10% of its total installed base.
The report attributed the information to unidentified sources in the company and had no other detail, to offer.
Without data on how many had installed Snapdeal app before the controversy started, it is not possible to take the report as authoritative.
This data also does not sit well with the numbers on the downgrading of Snapdeal app, which can firmly verified.
Bhakts started a campaign to give the lowest one-star rating to Snapdeal app and the impact seems to be minimal going by two sets of numbers:
One, Snapdeal app has a rating of 4.1 even after the controversy. This is in line with the ratings of its competing apps, Flipkart (4.2) and Amazon (4.1).
There is nothing unusual in this. 8% of Amazon users and 6% of Flipkart users have similarly given it the same rating.
Flipkart and Amazon apps have 1,577,821 and 428,000 users respectively.
Now, on the final threat of Bhakt community to not buy from Snapdeal. E-commerce is a commodity game driven by capital, technology and implementation.
What this means is - a few percentages of higher discount, people will flock to Snapdeal, including Bhakts.
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| Snapdeal app has a rating of 4.1 even after the controversy. This is in line with the ratings of its competing apps, Flipkart (4.2) and Amazon (4.1). |