 |
| Zomato food porn campaign raised eyebrows |
December 19, 2015, NewsCrunch
Zomato has pulled out its controversial double-meaning advertisements from porn websites.
Its CEO Deepinder Goyal has also apologised to anyone offended by them.
Zomato has pulled out its controversial double-meaning advertisements from porn websites.
Its CEO Deepinder Goyal has also apologised to anyone offended by them.
Zomato started advertising on porn websites for late night food delivery between 11 pm and 4 am. It also claimed that the campaign was cost effective and getting good response.
The ads caught attention as they were racy and loaded with double meaning. For instance, an image showed a doughnut and asked viewers to nibble around delicious holes.
Another showed a hotdog and asked viewers to swallow the whole six inches.
The campaign raised eyebrows and the backlash, if any, was muted. But it was enough for the company to pull down the controversial advertisements.
Writing in his blog, Goyal claimed the campaign had broken new ground but offended some people who felt it was in poor taste.
“Some also said that all porn is not legal, and by advertising on porn websites, we are financially supporting abuse,” Goyal added to explain why ads were pulled out.
The campaign raised eyebrows and the backlash, if any, was muted. But it was enough for the company to pull down the controversial advertisements.
Writing in his blog, Goyal claimed the campaign had broken new ground but offended some people who felt it was in poor taste.
“Some also said that all porn is not legal, and by advertising on porn websites, we are financially supporting abuse,” Goyal added to explain why ads were pulled out.
Tailpiece
In an interesting piece of trivia Media Nama mentions the places which sent the maximum response to these advertisements.
The highest clicks came from Hauz Khas,