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| A screenshot of viral song Barisu kannada dindimava (Video below) |
October 12, NewsCrunch
A video produced by the Government of Karnataka has sent a few popular poems of popular Kannada poet, Kuvempu, viral.
Uploaded on October 8, the video, Barisu kannada dindimava, which borrows its title from a widely sung Kuvempu poem, has clocked 170,000 views on Youtube.
The six-minute long video draws its lines from a few other memorable Kuvempu works as well, such as Kannada ene kunidaaduvudennede and Elladaru iru Enthadaru iru.
The Karnataka government, which wanted to connect these poems to the younger generation, spent Rs 5 lakh to produce it, reports Bangalore Mirror.
Krupakar-Senani Pictures, of the well-known wildlife photographers, assembled a talented team to render the song, which was performed by eight singers.
The music was composed by Poornachandra Tejaswi and directed by Sunil R, both of who had worked at Lucia, an ambitious Kannada movie that stunningly pulled off a sort of low-budget Interception plot. Poornachandra Tejaswi, who also acts in the video, interestingly shares his name, with an illustrious son of Kuvempu.
The video is a little self-righteous, slightly xenophobic and the music has a predictable, heard-this-before ring. But there is palpable energy, an impressive location, India ’s cleanest city Mysuru, and a couple of youngsters raising up for their culture, to make Kuvempu’s magical words go viral.